HEALTHIER

SNACKING LIFESTYLE

The health movement has reached the
Middle East, but it comes with an elitist
badge that alienates the majority.

Freakin’ Healthy is targeting the many
who have the intention to choose
healthier options
, yet are intimidated by
the choices because they don’t
understand them.
There is a need for a brand that doesn’t
get categorized as “hipster food”, and
invites even the hardest of cynics
because it talks their language.

THE LAY
OF THE
LAND

AN INSIGHT
As we enter a new era with a new trend of eating habits, we realize that snacking is on the rise. We are now turning to snacks to serve as meal replacements, and we often choose multiple smaller snacks to satisfy our hunger. Moreover, we are also seeking more personalized food formats like snacks that fit into a healthy and convenient lifestyle. Whether it is for portion control or convenience, we are looking to indulge in bite sizes.
The single, most-powerful trend is our desire for foods and ingredients that are “naturally functional”
Gone are the days when our snacks only needed to be yummy and get us from one meal to the next.
We, today’s snackers, are looking for snacks with BENEFITS.

Where to buy?

CAFE, STORES & ONLINE

What’s there to discover?

OUR PRODUCTS